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How to understand the German premium and luxury fashion market? And more importantly: how to comprehend German fashion buyers? The “Luxury Fashion Report 2016”, published by the market research agency Facit Research in cooperation with the German brand association (Markenverband) provides answers to these questions.

The 125-page study analyzes the characteristics of the luxury fashion market and its target groups, identifies five different consumer types, visualizes their living environment & values and compares the performance of 60 premium and luxury brands. An interesting finding up front: The most popular brand among premium and luxury buyers is Hugo Boss.

Have a look at the key results of the study!

Contact us

If you want to learn more about the Luxury Fashion Report, please do not hesitate to contact us – directly or by providing your contact details on the right. Our team can provide you with a German version of the report as well as with workshops in German and/or English.

Many thanks for your interest!

Your contact

Alexandra Kraus
Facit Research
Tel. +49 89 740 420 5570
a.kraus@facit-group.com

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